Today, the number of blogs and social media sites on the web is at an all-time high. I visit and read many of them myself, including the ones developed by the insurance companies we represent. While many businesses can use these social media outlets to their advantage (for example, to announce sales or to promote one’s services) there is also the risk of employees misrepresenting your business.
Employees who blog or post comments on behalf of your company are representing your company. If done improperly, posts can damage a business’s reputation, cause harassment or copyright infringement claims, or perhaps disclose confidential information. Employers may be liable for any activities on business blogs, websites, and social media sites posted by employees they hire to do this work.
I suggest that you lay out specific ground rules about your business blogging. Discuss any article or media ideas before they go live on the web, and strictly enforce your policies on disclosing information to the public.
